Like most everything there are usually versions that many will class as contemporary in their society or adapting to the times and storytelling is no different
Modern storytelling has to developed over time, in addition to its usual forms such as fairy tales, folktales and legends its evolved and expanded from just these stories to also being used to represent history, personal narrative, political commentary and evolving cultural norms. Contemporary storytelling has also now be used address educational objectives.
New forms of storytelling and influence of media in today's world have opened the door creating new ways for people to record, express and consume stories. Stories have also worked their way into the business world and have become part of marketing and advertising everywhere. The reason that companies of all sizes use storytelling in their marketing is due to it being an easy effective tool in attracting target groups to their products. These stories range from brochures to advertising commercials as well as other marketing tactics.
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