Documentaries or factual series at ITV is some of their most popular programmes that they have due to their entertainment and high quality of what they give out but like all channels they do have thing they look for when commissioning their shows and here is what i have found.
Firstly what ITV doesn't what
- Novelty is not wanted or should be avoided
- Overly clever conceits also have no place
Now for what they are looking for
- Focus on familiar
- Series should always appeal to the sentimental
- using the eyes of a famous name can work in your favour
- Authenticity is important, people need to know you care about your idea
- Presenters (Famous or otherwise) should be made sure that they are an authentic fit.
- Ideas that have been done before should still be considered, but try to think how to make it your own and make it a most see
- Being stand-out is important
- At 9pm familiar ground is what ITV's audience look for.
- At 8pm shows should cover a range of subject matter.
- formatted consumer programmes
- Warm easy- going travel shows led by familiar names
Overall ITV want to help you take risks and find new formats, but they want the best ideas and formats.
All information taken from ITV commissioning website, changed to avoid any copyright
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